After my trip to IKEA yesterday, I did some research about this global phenomenon. Read about my IKEA trip here.
Part of what makes IKEA unique is their product names. Each name means something, often in a funny or ambigious way. This site has tried to produce a dictionary of IKEA names.
Where do these crazy names come from? It turns out they are part of a system created by dyslexic founder Ingvar Kamprad, who wanted to avoid relying on numbers, so each Group of items sold in the store are named after different things. For example –
Upholstered furniture, coffee tables, rattan furniture, bookshelves, media storage, doorknobs: – Swedish placenames
Beds, wardrobes, hall furniture: – Norwegian place names
Dining tables and chairs: – Finnish place names
Bookcase ranges: – Occupations
Bathroom articles: – Scandinavian lakes, rivers and bays
Kitchens: – grammatical terms, sometimes also other names
Chairs, desks: – men’s names
Fabrics, curtains: – women’s names
to see the whole list, look at this site.
Here’s a very amusing YouTube clip of a guy annoying his girlfriend with IKEA based puns…..
Have you ever bought anything from IKEA?